To create a unique and attention grabbing viral video that will promote the Acme Show, engage potential audience and spread the word – all in line with the fundamental concept that lies behind the show itself.
I am aware that aesthetically, the viral must follow the example of visual language set by the videos and imagery shown to us during the briefing.
I have chosen the following artists to study, based on their use of conceptual and visual simplicity in their work, but also because of their use of everyday objects, and the exploration into our interactions and relationships we have with them.
Other points of reference –
Everything is Everything by Koki Tanaka
Key points –
Use of hands, actions with audible results, taking objects out of context.