IBM Watson

Visual identity for artificial intelligence

The need: Watson is IBM’s Jeopardy-competing computer. What should Watson look like? Automata was contacted by Joshua Davis (working for Ogilvy) to build the system that visualizes Watson’s process.

The Solution: The Watson visualizer. Using a variety of inputs from Watson, including confidence, state of the game, and state of the buzzer, Branden created an artful system. From embarrassment to excitement, Watson’s “feelings” shine through.


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